Aperol Spritz truck /

Challenge

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Make Aperol more visible by strengthening its connection to social experiences, music, and bars.

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Insight

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The neighborhood used to be a social place where people really knew each other. Nowadays, a neighbor is often just a stranger next door.

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Idea

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The Aperol Spritz mini-van travels like an ice-creamtruck across Belgium, turning simple hellos between neighbors into friendly chats over a refreshing Aperol Spritz. A spritzy Aperol-inspired jingle invites all neighbours to come outside for an Aperol.

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