Leave me hanging/

Problem

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Fast fashion is a major environmental polluter. In Limburg, many people buy clothes impulsively, leading to waste and overconsumption.

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Insight

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Shoppers often purchase based on emotion, trends, or discounts—without asking if they really need the item.

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Idea

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Distribute special clothing hangers with impactful messages in local stores to trigger reflection right at the moment of purchase.

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Execution

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In collaboration with Limburg retailers, these hangers will be used in-store and handed to customers. Participating shops receive a sustainability certificate for their window and are featured in a Limburg.net awareness campaign promoting conscious fashion choices.

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